SCBWI

Society of
Children's Book Writers
and Illustrators

Part One: The A-Z of Publishing in a Digital World with Jaimie Engle, Award-Winning author, Indy Publisher, and PAL Member

The A-Z of Publishing in a Digital World 

Your Book Business & How to Stand Out. A zoom two-part presentation webinar with Jaimie Engle. September 6, 2019. RM Rivera took the notes.www.the WRITEengle.com and follow Jaimie on all social media @theWriteengle

Jaimie Engle is a regular conference speaker, writing instructor, and classroom guest across the state of Florida. She is a PAL member, an independent publisher, an award-winning author, and a self-proclaimed “marketing guru.”

The Business Side of Publishing: Regardless if an author is traditionally published or Indy published, Jaime shared vital information about why authors need to be “a savvy business person,” when it comes to marketing and publishing their books.

1. The Business: Authors need to figure out how much book sales to become a full-time writer. Just like owning a shop, authors need to make that commitment. On a daily bases, authors need to break down the sale of each book. Keep track of the inventory and check the sales to reach their quota. Doing this will assure an author a broader spectrum on how to improve their marketing strategies, push their brand, and succeed.

2. Before Getting Started: Figure out the Short and Long Term Writing Goals.

a). “Write down why you are writing your book. Write it on paper and put it somewhere you can see it. What is your purpose in writing your book, and who is your target market?” asked Jaimie. It comes in handy when an author receives rejection letters and will keep them motivated.

b). Budget for marketing, editing, and publishing for each book. Jaimie stated, “The average earnings for Indy authors is $500 per book.”

c). Authors can create marketing swag to promote and help sell books, such as bookmarks, coupons, postcards, raffle tickets, and trinkets; example, B&N checkout line will have toys and gifts near and in their checkout line, such as Harry Potter stuff, key-chains, wizard notepads, and wand pens, etc.

3. Selling and Promoting Your Book

a). Promote the theme of the book. What is the central and underlying theme? Promote it, become an expert on the subject, for example; in Jaimie’s novel, Clifton Chase and the Arrow of Light, the protagonist goes back in time to save two bullied princes and learns how to deal with his bully.

b). Schedule book releases and launch dates. Jaimie suggested having a “soft date” when she releases her book. After thirty days, have a “launch date” and a “book blitz.” Include giveaways for each event, such as raffles.

c). Spreading the word on social media. Authors can promote and sell their books and on blog tours. A blog tour happens after the book is released. The author promotes their books on different blogs on social media. The bloggers’ interviews and might review the author’s book. These tours run for thirty days, and in the end, the author does a book blitz. Blog book tours reach a worldwide audience.

d). School visits are another great way for authors to promote and sell their books. Check with the schools’ requirements and guidelines when offering to do a school program for their students. Author’s need to contact either the principals, PTA or school board.

e). Authors can promote their books on local radio stations and newspapers. If they’re an expert on the theme that relates to the book, radio stations and newspapers will keep the author’s information on file and invite them back in the future.