A Brand New You: Spotlighting and Promoting Your Books and Your Brand!
by Julie Gribble and Roxie Munro of KidLit TV, Sunday June 28, 2020 via Zoom Video Conferencing. Notes taken by Megan Cahill-Assenza.
Julie Gribble and Roxie Munro presented on how to brand yourself as an author, illustrator, or author/illustrator in today’s children’s literature community. Julie Gribble is the founder of KidLit TV and a multi-award-winning writer, screenwriter, filmmaker, and producer. She is the author of the picture book Bubblegum Princess. Roxie Munro is an author/illustrator of more than 40 nonfiction, STEM/STEAM, and concept books for children.
- Publicity vs. Marketing
- Use the social media platforms that you are comfortable with.
- Best Practices: Don’t ask people to like your posts, don’t post your promotion, and don’t friend people you do not know.
- Keep your websites updated and without dense text or fancy fonts.
Julie Gribble: Video
- Video Content makes up 82% of consumer Internet traffic. People spend a total of 5.5 hrs. watching videos a day.
- Keep your audience (kids) in mind.
- Record with a phone or DSLR camera. Use soft diffuse lighting, and pay attention to framing and sound
- These programs are for editing: ScreenFlow, IMovie, Filmora, QuickTime. These are for animation: PowToown, Powerpoint or Keynote, VYOND. And these help with sound: Purple- planet.com (free music), Zapslat.com (free sound and music).
- Share videos by using YouTube, YouTube Kids, Vimeo, TeacherTube, Live Videos (Facebook, Twitter, Instagram), SnapChat, TikTok.
- Best practices include informing your audience ahead of time, engaging the audience with your content, and going live often.