Society of
Children's Book Writers
and Illustrators

Zoom Event – Promoting Your Book with Gifs and Videos with Sherene Strausberg

Date(s) - 10/12/2022
7:00 pm - 8:30 pm


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Congratulations – you’ve published your children’s book; what’s next? Turn it into a marketing tool for itself! Make it into GIFs for promos for social media, and make it into videos for your website. You could even turn it into a short film to screen at film festivals and book festivals. But, how?! Sherene Strausberg of 87th Street Creative, an award-winning filmmaker and Emmy-nominated animator, will answer all your questions and take you through the process of how to turn those beautiful illustrations and wonderful stories into animations to promote your book.


Sherene Strausberg

Emmy-nominated animator and award-winning filmmaker Sherene Strausberg has a unique creative mind—combining her experience in film, music, and sound engineering with graphic design and illustration to create animated videos for her clients at the company she founded, 87 th Street Creative.
Having won a national composition competition in high school, she was awarded a scholarship to the prestigious Indiana University School of Music, where she completed two bachelor’s degrees in four years. Film scores she wrote in her first career, as a film composer, have been heard on AMC, Spike TV and Netflix. As a graphic designer for Jewish National Fund, she won two awards from Graphic Design USA. Her latest passion project, the short, animated film “Cool For You”, based on a children’s book, which she animated and scored, has been accepted to film festivals around the world. Recent projects of 87 th Street Creative have included animations for Walmart, American Express, and Healthline.
Through the power of music and sound effects along with moving images, Sherene knew at the age of 16, that she wanted to be a film composer. After 10 years pursuing that, while also working as a broadcast engineer at National Public Radio, she changed careers, first to graphic design and then to motion design. Motion graphics returned Sherene to her true passion of sound and moving images together can immerse the viewer/listener. Combining this with her desire to work with clients who believe in sustainability and social justice, 87 th Street Creative has worked with nonprofits and
businesses who help make the world a better place.
While continuing to partner with agencies and studios on projects, Sherene also works directly with clients such as Spencer Stuart and Propublica. In 2021, a video that Sherene worked on with Propublica, was retweeted by Senator Elizabeth Warren, received almost 80k views on Twitter, and was nominated for a News & Documentary Emmy. She has been a frequent contributor as a guest blog writer and is also a teaching assistant at the School of Motion. When Sherene is not working, she enjoys reading, running and pottery. She lives with her husband and three children in New York.

Sherene Strausberg
Motion Designer/Illustrator
87th Street Creative

You can read more about her recent film here: